Personal Brand and Website Development for Dra. Nancy Bello
Dra. Nancy Bello is a clinical psychologist based in Colombia, specializing in mental health services, therapy, and counseling, with a mission to provide accessible, compassionate support for her clients.
- 2023
- Healthcare
- : info@nancybello.com
- Services Provided: Website Design, Branding, Copywriting, Consulting, Payment Gateway Integration
Website Design and Development
- Skills/Software Used: WordPress, Elementor Pro, User Experience Design
- Website type: Personal website
Project Overview:
We developed a user-friendly website that serves as both an information hub and a booking platform. The design focuses on ease of navigation and provides a welcoming, reassuring online experience for clients. A key feature is the seamless integration of online booking and payment options, allowing clients to book and pay for sessions easily.
Main Challenges:
•Creating a warm, welcoming design that balances professionalism with accessibility
•Building a smooth user journey that encourages bookings
•Implementing secure online payment for client convenience
Solutions & Impact:
The website now provides a clear structure that guides visitors through services, testimonials, and easy booking options. Payment integration ensures a hassle-free experience for clients, enabling Dra. Bello to streamline her business processes and reach more clients effectively.
Branding
- Skills/Software Used: Adobe Illustrator, Color Theory, Brand Identity Creation
Project Overview:
The objective was to create a personal brand that reflects Dra. Bello’s professional yet compassionate approach to psychology. This brand needed to convey trust, empathy, and expertise, appealing to both new and returning clients.
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