LEK – Website Redesign and SEO Optimization
Administración LEK is a Chilean building management company that provides high-quality services for residential and commercial properties, with a focus on client satisfaction and efficiency.
- 2023
- Building Management
- : hola@administracionlek.cl
- Services Provided: Website Redesign, SEO Optimization, Brand Kit Design, Consulting
Website Design and Development
- Skills/Software Used: WordPress, Elementor Pro, HTML/CSS, User Experience Design
- Website type: Corporate website
Project Overview:
Administración LEK required a modern, mobile-first website that would improve its online presence and better reflect the company’s high-quality, customer-centric services. The existing site lacked a responsive design, which impacted user experience, especially on mobile devices.
Main Challenges:
•Outdated, non-responsive design that led to high bounce rates
•Need for a user-friendly, accessible layout to attract potential clients
•Strengthening the brand’s online presence to rank better in local searches
Solutions & Impact:
The new design was developed to be mobile-first, providing a seamless experience across all devices. The layout was optimized for user engagement, featuring easy navigation, clear calls-to-action, and an updated visual design that conveys professionalism and reliability.
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Branding
- Skills/Software Used: Adobe Illustrator, Adobe Photoshop, Brand Identity Creation
Project Details:
To complement the website redesign, we created a brand kit that established consistent visual elements across all digital and printed materials. This included defining color schemes, typography, and visual guidelines to enhance brand recognition.
SEO Optimization
- Skills/Software Used: Google Analytics, SEMrush, Keyword Research, On-Page SEO, AI Prompting, SeoPress plugin
SEO Objective:
To improve local search rankings for relevant keywords in the building management sector, particularly focusing on search terms related to property management services in Talca, Chile.
Results:
•Top Rankings: Achieved top search rankings for keywords like “Administradora de edificio en Talca,” significantly increasing visibility in the local market.
•Improved Engagement: Lowered bounce rate and increased time-on-page, indicating a more engaging and user-friendly experience.
•Organic Traffic: Boosted organic traffic, attracting new clients and strengthening the company’s reputation in the region.
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